Open to B2B Marketing Opportunities · Austin, TX

I build playbooks.
(I don't inherit them.)

Hi, Jennifer Prishtina here. I'm a product marketer who helps B2B startups build and scale their go-to-market — from zero to first signal to repeatable growth.

3xFounding Marketer
Have spent more than half my career in pre-seed to Series A startups, building GTM from scratch several times
$5M+ARR Led & Scaled
Grew an innovation management startup to $5M+ ARR, leaning heavily into account-based marketing strategies
13+Years Experience
Deep expertise in technical B2B software, spanning strategy and execution across the full marketing stack
0→1GTM Strategy
Owns end-to-end go-to-market with the goal of finding product-market fit and scaling traction fast

Why I Run GTM as a Portfolio of Bets

One profound experience changed how I work: leading marketing for an innovation startup.

Innovation teams don't fall in love with ideas — they treat them as a portfolio of bets. Nothing gets funded until there's evidence. Many ideas are tested; only the ones that deliver on outcomes survive.

I asked myself: why doesn't marketing work this way?

Since then, I've run all-things-GTM as a disciplined portfolio of bets — using what I call go-to-market sprints. Most things won't stick. But the few that do give early-stage companies exactly what they need: a foothold for the next stage of growth.

That's what I bring to the startups I work with.

Jennifer Prishtina
$5M+
ARR Scaled
13+
Years Experience
0→1
GTM Builder

Hypothesis-Led

Small bets, tight feedback loops, fast iteration. I turn learning into repeatable plays—not one-off campaigns.

Gartner-Trained

Gartner gave me an edge most marketers don't get: how markets form and how to treat positioning as a category decision.

AI-Driven

AI accelerates everything I do. I build systems that automate GTM workflows — moving faster without losing quality.
My Mental Model

My Experience

Where I've Built the Playbook

fVP, Marketing & Product Marketing

Brought on as a fully embedded fractional marketing leader to own positioning, messaging, and GTM.

During my time there, I partnered directly with Gartner to shape category narrative, then translated those insights into product direction and a full suite of sales enablement assets.

I'm still working with the company as a strategic marketing advisor.

VP, Marketing & Product Marketing

Started at Third Axiom to lead marketing and eventually took over sales, too.

When I joined, the product had 40+ use cases and no clear wedge. Market research revealed a need to shift our enterprise ICP — and led to the development of a new mid-market product for logistics providers needing fast freight data analysis without heavy integration.

This strategic market research led to signing our biggest customer, UPS Healthcare.

Head of Marketing

Joined when the company had $450K ARR and grew revenue to $5M+ in under two years.

After chasing enterprise logos with no clear ICP, we carved out a niche in the government sector and built a focused ABM engine targeting active innovation programs.

Getting there required a deep content strategy and thought leadership campaigns that built credibility in a sector that buys slowly and trusts carefully.

Full Resume

My Work

Where the Work Speaks for Itself

01

How I Repositioned a Floundering Startup

02

How I Reduced Sales-to-Marketing Dependency

03

How I Get on the Same Page as Product for Launches

How I Repositioned a Floundering Startup

GTM Sprints

How I Repositioned a Floundering Startup

When I started at Third Axiom, they were two years in and struggling to find real traction. I inherited a fragmented, sales-led GTM motion, a product with 40+ use cases, and no proof of what actually sold. Rather than add more messaging, I cut it down — running GTM Sprints to find the handful of use cases with real product-market fit. This resulted in the close of our biggest customer, UPS Healthcare.

Read the Case Study
How I Reduced Sales-to-Marketing Dependency

Sales Enablement

How I Reduced Sales-to-Marketing Dependency

At NexStratus, the sales-to-marketing ratio was 5:2 — all while building the company from zero. This meant we were building our own arsenal of sales enablement content from zero, too. One-off requests for battlecards, one-pagers, and sales decks piled up fast. I used Claude to build a self-service enablement hub that was both segment- and persona-aware, drastically cutting requests to marketing.

Explore the Hub
How I Get on the Same Page as Product for Launches

Cross-Functional

How I Get on the Same Page as Product for Launches

Before any feature or product launch, I run this alignment doc with Product — adapted from MKT1's launch template. It covers goals, audience, positioning, launch tier, and the full marketing activity checklist, built hierarchically so we resolve disagreements early instead of catching them mid-launch. Everyone signs off before work starts.

View the Doc
View More Work

My Skills

What I Do for Startups

Product Marketing
  • Category Creation & Narrative
  • ICP Development & Segmentation
  • Positioning & Messaging Strategy
  • Competitive Intelligence & Analysis
Sales Enablement
  • Buyer-Stage Content Strategy
  • Persona-Aware Battle Cards
  • Self-Service Enablement Hub
  • Sales & Marketing Alignment
Go-To-Market
  • Channel Strategy & Experimentation
  • Product Launch Strategy & Execution
  • Account-Based Marketing (ABM)
  • Analyst & Partner Relations
Full Resume

My Reputation

Why Colleagues Value My Work

"I would personally recommend Jennifer for any VP or Head of Marketing role without hesitation. She is one of the most skilled Product and GTM experts that I have ever worked with in my career. Even more, she is a kind and wonderful person, who is a pleasure to work with even when we are under pressure and deadlines. Her integrity is beyond reproach."

Tom Lucas
Tom Lucas
Commercial Growth @ NexStratus

"Jennifer's strong background in startup environments — where moving fast, wearing multiple hats, and figuring things out quickly are part of the job — makes her a great fit for almost any head of marketing role. At NexStratus, she has consistently shown the ability to ramp up fast, jump in where needed, and start making an impact right away."

Jared Stutler
Jared Stutler
Sales & GTM @ NexStratus

"Jennifer has boundless energy and is extraordinarily smart, resourceful, and fun to work with. She heavily contributed to the enthusiasm and energy at NexStratus. Her work was consistently recognized and appreciated throughout the company, and her velocity is unmatched. I once spent an hour with her introducing Claude Code, and she had a running application deployed that evening!"

Aaron Pickrell
Aaron Pickrell
Product Lead @ NexStratus

"Jennifer already has multiple years of experience as a VP of Marketing. She's shown the interest and ability to learn and implement the new technologies that marketing must embrace to be successful. She's an extremely focused professional, and perhaps most importantly, has an internal desire to be extremely successful."

Tim Story
Tim Story
Founder @ Third Axiom

"HIRE JENNIFER. I worked for her for almost two years. She's a great communicator and does what's needed to get the job done. She'll get her hands dirty, and she knows what works and doesn't. You won't regret it."

David Klasser
David Klasser
Contractor @ Third Axiom

"I learned so much from Jennifer about content and product marketing! She has a gift for punchy, engaging storytelling, and she gave me plenty of hands-on opportunities to develop that skill, too."

Charlotte Reynders
Charlotte Reynders
Direct Report @ Productable

"Jennifer is not only a driven and professional leader — she's an amazing teammate. She spent significant time understanding our federal customer base — to the point where you'd never know she never served in the military. It was about making sure our customers became more effective with the product she was marketing. Whoever lands Jennifer is going to be very fortunate."

Bill Waynick
Bill Waynick
VP of Federal Sales @ Productable

"Jennifer brings an incredible level of energy and commitment to everything she does — the kind of person who elevates a culture simply by being part of it. She pairs that with deep knowledge in her field, strong execution, and a genuine desire to make an impact. She is a true team player who not only delivers results but also helps bring others along with her."

Troy Knight
Troy Knight
CRO @ NexStratus

"I would personally recommend Jennifer for any VP or Head of Marketing role without hesitation. She is one of the most skilled Product and GTM experts that I have ever worked with in my career. Even more, she is a kind and wonderful person, who is a pleasure to work with even when we are under pressure and deadlines. Her integrity is beyond reproach."

Tom Lucas
Tom Lucas
Commercial Growth @ NexStratus

"Jennifer's strong background in startup environments — where moving fast, wearing multiple hats, and figuring things out quickly are part of the job — makes her a great fit for almost any head of marketing role. At NexStratus, she has consistently shown the ability to ramp up fast, jump in where needed, and start making an impact right away."

Jared Stutler
Jared Stutler
Sales & GTM @ NexStratus

"Jennifer has boundless energy and is extraordinarily smart, resourceful, and fun to work with. She heavily contributed to the enthusiasm and energy at NexStratus. Her work was consistently recognized and appreciated throughout the company, and her velocity is unmatched. I once spent an hour with her introducing Claude Code, and she had a running application deployed that evening!"

Aaron Pickrell
Aaron Pickrell
Product Lead @ NexStratus

"Jennifer already has multiple years of experience as a VP of Marketing. She's shown the interest and ability to learn and implement the new technologies that marketing must embrace to be successful. She's an extremely focused professional, and perhaps most importantly, has an internal desire to be extremely successful."

Tim Story
Tim Story
Founder @ Third Axiom

"HIRE JENNIFER. I worked for her for almost two years. She's a great communicator and does what's needed to get the job done. She'll get her hands dirty, and she knows what works and doesn't. You won't regret it."

David Klasser
David Klasser
Contractor @ Third Axiom

"I learned so much from Jennifer about content and product marketing! She has a gift for punchy, engaging storytelling, and she gave me plenty of hands-on opportunities to develop that skill, too."

Charlotte Reynders
Charlotte Reynders
Direct Report @ Productable

"Jennifer is not only a driven and professional leader — she's an amazing teammate. She spent significant time understanding our federal customer base — to the point where you'd never know she never served in the military. It was about making sure our customers became more effective with the product she was marketing. Whoever lands Jennifer is going to be very fortunate."

Bill Waynick
Bill Waynick
VP of Federal Sales @ Productable

"Jennifer brings an incredible level of energy and commitment to everything she does — the kind of person who elevates a culture simply by being part of it. She pairs that with deep knowledge in her field, strong execution, and a genuine desire to make an impact. She is a true team player who not only delivers results but also helps bring others along with her."

Troy Knight
Troy Knight
CRO @ NexStratus

Open to B2B Marketing Opportunities · Austin, TX

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